The 10 Media Golden Rules


  • 1. Meeting the media is an opportunity, not a threat
  • 2. Brief yourself thoroughly
  • 3. Set your own agenda
  • 4. Brand, brand, brand – your company, your product, yourself
  • 5. Take control – offer information
  • 6. Be polite, patient and pleasant
  • 7. Communicate simply and clearly
  • 8. Answers should be accurate and short
  • 9. Don’t lie, don’t guess, don’t speculate
  • 10. Concentrate on the interviewer

MSG Communications Clients

MSG Communications Publication List

MSG Communications founder Michael Goldstein is an award-winning journalist. Some of his credits: